Our Story
Rising Above the Chaos with Marketing That Works
In today’s whirlwind of noise and uncertainty, standing out feels tougher than ever—I get it. With over 35 years in tech, I’ve seen the same headaches appear no matter the company or industry: marketing teams struggling to get the basics right. Every year, there’s pressure to reinvent the wheel, yet the same old problems linger. Technology can help, but the real culprits are human: proving marketing’s worth, arguing over what makes a lead “good,” losing prospects in the shuffle, or missing the mark with messaging that just doesn’t resonate.
After 20+ years laser-focused on GTM and demand generation, I’ve lived these challenges and learned what works. At 450Digital, we don’t chase trends—we build marketing that sticks. We make sure leads land in the right hands at the right moment, follow-up feels seamless, and nurturing keeps the conversation alive. Plus, with sharp, real-time analytics, we track what’s working and tweak what’s not. It’s about cutting through the clutter with a foundation you can trust—
because great marketing shouldn’t feel like a guessing game.
Why 450Digital?
The name “450” comes from a labor of love: restoring a 1971 Honda CB450 motorcycle. Growing up obsessed with bikes and cars, I dove into this rebuild with no experience—just pure enthusiasm. Over 2.5 years, I wrestled with every bolt and reveled in the process, turning frustration into triumph. The result? A sleek cafe racer dubbed the “Scarlet Witch,” which snagged a spot on BikeBound’s “Top 10 Cafe Racers of 2020” and a showcase at The Handbuilt Show in Austin, Texas.
That journey taught me patience, grit, and the magic of getting the details just right—values I carry into our work at 450Digital. We pour that same heart into every client, blending decades of marketing, demand generation, branding, marketing operations, and Six Sigma know-how to fuel your success. It’s not just consulting; it’s building something that wins.
Our Team
Jeff Massamillo
Owner
Jeff is an accomplished Marketer with deep expertise in Demand Generation & Marketing Management Executive 20+ years of experience driving revenue growth, scalable demand engines, and business expansion.
Jonathan Riemer
Advisor, Content and Campaigns
With a deep expertise in content strategy and marketing communications, Jonathan focuses on aligning strategic content creation with organizational goals. Recent efforts include the development of content engagement mapping and the support of integrated demand campaigns.
Marketing Experts
We have been extremely fortunate to have worked with an army of marketing experts that we enlist dependant on the needs.
Our Approach
Our go-to-market demand generation strategy is a customer-centric, data-driven framework focused on building pipeline and driving sales through precision and engagement. Rooted in the voice of the customer—derived from persona research and feedback—we leverage foundational best practices like omni-channel campaigns, marketing automation, and ABM for scalability.
Attention to detail shapes tailored content and optimized touchpoints, while proactive prospect engagement shifts SDR focus to opportunity pre-qualification and full-funnel nurturing. Rigorous measurement via analytics dashboards tracks KPIs like CPL and pipeline velocity, ensuring marketing and sales alignment for measurable revenue impact.